>> Our Value Proposition

FIMA BANQUEs’ brand strategy is captured by its “we make life easy” mantra, a phrase that reflects the importance the company attaches to easing customer’s banking transactions and keeping service culture alive.

From a retail perspective, this means creating an “experience” around the product consumption, an experience that people could weave into their everyday lives.

There are three components to this experiential branding strategy:

The first are the products themselves. FIMA BANQUE prides itself on offering what it beliefs to be the best product offerings in the Togo market. To enforce its exacting product standards, FIMA BANQUE works directly with its clients (internal and external) to regularly improve and develop new products base on their needs.

The second brand component is service or “customer intimacy.” FIMA BANQUE’s goal is to create an uplifting experience every time a client walks through its doors… It could be something as simple as recognizing you and calling you by name.

The third brand component is the atmosphere that reigns in and around our business offices or banking halls. People come for the products and services, but the ambience makes them want to stay.